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Audience Measurement Guidelines Last modified: Friday, January 09, 2009

A set of recommendations established by the The Interactive Advertising Bureau (IAB) that assist companies that report audience metrics to achieve transparency in audience counts and to revise out-of-date methodologies. The Audience Measurement Guidelines provide details on measurement of Audience Reach related to Internet-based content or advertising and are used by Internet Publishers, Ad-serving organizations, Syndicated Measurement Organizations and auditors. See "Audience Reach Measurement Guidelines" on the IAB Web site.

The Internet Architecture Board (IAB) information page This page, from the Internet Engineering Task Force, descibes the role of the technical advisory group of the Internet Society, the Internet Architecture Board (IAB). This page offers links to the history of this organization, announcements, and meeting minutes. Ad Network Primer: Tips for Targeted Campaigns Ad networks, put simply, aggregate online advertising inventory from a variety of sites and provide a single solution for the advertisers with business owners working with the network to buy advertising across some or all of the sites they represent. Audience Reach Measurement Guidelines The IAB states that all companies involved in audience measurement should be audited for their processes. These audits are intended to establish the source of any measurement discrepancies and to find potential solutions. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software.