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click-through Last modified: Tuesday, January 29, 2008

The process of a visitor clicking on a Web advertisement and going to the advertiser's Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it's viewed. See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia. Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.

ClickZ Stats Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information. ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Refer-It.com The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners. Webopedia's 'Did You Know... How Affiliate Marketing Works?' Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site.