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doorway Last modified: Monday, October 20, 2008

(dōr´wā) (n.) Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine’s rankings. An SEO technique, the doorway is meant to capture the attention of a search engine’s spider by containing keywords and phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages and penalize sites that use them. For example, read Google’s opinion of doorway pages. May also be called a gateway page.

Search Engine Watch  Features a webmaster's guide to search engines, along with search engine facts, status reports, reviews, tutorials, and related resources. ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. How to Spot Search Engine Spam: Doorway Pages Is the search enginemarketing firm you're considering on the up-and-up? How to tell if it's spamming and if it's been nailed by the major search engines. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software. What Are Doorway Pages? An article from Search Engine Watch describing some of the technical difficulties of doorway pages.