Ego-surfing refers to the act of using search
engines to seek references to one's own Web site,
or to view Web pages that mention your own name (or
company name). It is believed the term ego-surfing was
derived from the egosurf.com Web site that accommodated ego-surfing. However, the
Web site no longer exists as its original composition. The term ego-surf is also
written as ego surf.
Ego Surfing: A Belated Wednesday Tip The article is a little indulgent, not unlike ego surfing itself, but it brings up a very relevant point, which is at the heart this particular tip: If you spend any time ego surfing online, sooner or later you'll find something about you online that you don't like.
Executives Are "Ego-Surfing" For Business Information Wondering what's new about you? Type your name into Google or Yahoo and see what comes up. Termed "ego surfing," it has gone mainstream as CEO's, corporate communication departments and executives are using the Internet to follow what is being said about them, their companies and their competitors.
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