When tracking the amount of traffic on a Web site, it refers to a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and unique visitors who return to the site. Different from a site's hits or page views -- which are measured by the number of files that are requested from a site -- unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site. There are some ISPs that use Dynamic Host Configuration Protocol, such as AOL and cable modem providers, which use different IPs for every file requested, making one visitor look like many. In this case, a single IP address does not indicate a unique visitor.
Guaranteeing an Increase in Your Site Traffic The most simple and affordable of traffic building strategies are surprisingly obvious to only a minority of webmasters around the world.
Software for Analyzing Your Web Site Traffic Undoubtedly it's good to know how many people visit your site, and site analysis programs can tell you all this and much, much more.
Unconventional Wisdom: Traffic Is Overrated According to Alexis Gutzman, one of the many factors considered a heavyweight in the profitability equation, web site traffic, is highly overrated.
ClickZ Stats Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.
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